Frosca is a unique concept that helps the retailers get more walkins in their store, increase their visibility and also instil trust in the customer’s mind. Shoppers need freedom to shop from anywhere and not get constrained by a single brand or a chain and yet want the benefits of loyalty shopping and benefits accumulated. Frosca is the Freedom that shoppers always wanted but never had.

Product Offering

FROSCA is the unique concept of collaborating all the local brands with a single loyalty program so that the user can get the power of buying from anywhere and get rewarded and spend anywhere using that reward points.

Frosca is different because it furthers the interest of the retailers by keeping the customer interest at heart. By giving customer the freedom to choose and decide on where he wants to spend his frosca points, increases the footfalls and sales for Frosca retailers as they are the first preference for every customer holding a Frosca card.


Progress Milestones

  • Established in: November ’2016
  • Made the Web Application live in Feb 2017
  • Released major update in April, 2017 for the Web application
  • Have 45+ Retail Partners who are now FROSCA partners and add customers and give points to customers
  • Have more than 10000+ FROSCA End customers who are using the power of anywhere Loyalty with the FROSCA Points
  • Total Transaction Done till date: Rs. 7041171
  • Total Points Given till date (each point is equal to Rs.1): 174486 (2.47% average)
  • Total Points redeemed till date: 66319 (38.01% redemption; includes vouchers and promo points)
  • Total No. of transactions: 846


  • Idea is validated in market
  • Change the systems to make it more robust
  • Have brand wise loyalty management
  • Have company wise loyalty management
  • have branch wise loyalty management
  • Can be used by a single shop retailer to multi brand companies having establishments across India
  • Good redemption
  • Usage of real time analytics on spending pattern
  • 50+ retailers in test phase
  • 5000 + users in the live test phase


  • Founders: Rohan Saraf, Jaydeep Thadeshwar, Jishnu Sheth
  • Sales & Marketing: 2 Business Executives
  • Technology: 5 Developers
  • Operations & Support 1 Operation Executive

How LEAF Incubator has helped

  • Good infrastructure support along with mentoring and sharing of ideas
  • Help in getting the right input and direction
  • Making us meet the potential investors and venture capitalist